Shop window displays that slow people down.
A shop window has roughly two seconds. That is how long it takes for someone to walk past. In that time the display has to stand out — and for that it needs one property above all, the one most installations fail on: enough brightness against daylight.
Why an ordinary screen disappears in a shop window.
Brightness is measured in cd/m². A television in a living room needs little of it because the room is dimmed. A shop window works against direct sun, a bright sky and reflections in the glass. Without the luminance, all a passer-by sees is their own reflection.
Which value you need is decided by the orientation of the façade — which is why we look at the surface beforehand instead of taking a number from a catalogue.
A shop window is a special case.
Behind glass, displays face conditions found nowhere else: sun from the front, heat build-up behind, changing light across the day and a static motif for weeks on end.
Heat build-up behind glass
In summer a greenhouse forms between the pane and the display. Our devices regulate their own temperature; in tight installations we plan ventilation in.
Automatic dimming
Full power against the midday sun, dialled down in the evening. A display running at full brightness at night glares and looks cheap.
Burn-in protection
A logo standing in the same place for weeks burns into a consumer panel. Our devices have protective mechanisms against that.
Portrait or landscape
Portrait for narrow windows and entrances, landscape for wide fronts. Both mountable at no extra cost, with a custom-fit bracket.
Opening hours and night mode
The surface switches off at closing time or changes to a night motif — and back again in the morning without anyone lifting a finger.
Loops with rhythm
We time animations to the walking speed in front of the glass. Too fast is ignored, too slow is never noticed.
Two seconds, one message.
The most common mistake in a shop window is too much content. Someone reading while walking takes in one image and at most three words. Everything else is for the person who stops — and they only stop if the first image lands.
- One motif per loop. Not a carousel of six offers, but one statement that works.
- Large type. Calculated for the distance, not judged on a monitor.
- Movement at the edge. The eye is caught by movement in peripheral vision, not by detail in the centre.
- Changing by time of day. Different content in the morning than in the evening — same surface, two audiences.
What a shop window display costs.
You buy the display once including mounting and installation; control runs as a monthly licence. High-brightness panels sit above the entry price — how far above depends on the diagonal and the luminance required.
Common questions about shop windows.
How many cd/m² do I need for my shop window?
Does a display survive the heat behind the glass?
Can the display be switched off at night?
Will a static logo burn in?
Portrait or landscape?
Can we run several branches centrally?
Send us a photo of your window.
With a picture of the façade and the compass direction we will tell you which brightness and format fit — and what it costs. Reply within one working day.