What digital signage really costs.

Two items, no more: you buy the display once, the control software runs as a monthly licence. Every project is different — these figures give you the order of magnitude so you know whether it fits your budget. The binding quote follows the briefing.

Hardware — one-off

The display is yours.

Including a custom-fit mount, installation by our own team and on-site calibration. 36 months manufacturer warranty from the factory.

Single displayMenu board, shop window, entrancefrom €599
Video wall3 displays, frame-accurate syncfrom €1,699
See the hardware
Software — monthly

Per display, per month.

SCRN Cloud with content management, scheduling, night mode and round-the-clock monitoring. Expandable to further displays at any time.

SCRN BasicIndividual displays, daily scheduling€10 + VAT
SCRN PremiumSynchronised surfaces, minute-accurate€15 + VAT
Compare features
[ 01 ] Examples

Three typical calculations.

To make the figures tangible: three situations we are asked about often. All amounts net, hardware at entry prices.

SituationOne-offPer monthFirst year
A caféOne menu board above the counter, SCRN Basic from €599€10from €719
A restaurant with a window frontVideo wall of 3 displays, SCRN Premium from €1,699€45from €2,239
A branch chain12 locations, one display each, SCRN Basic from €7,188€120from €8,628

What moves the price up: larger diagonals, high-brightness panels for south- and west-facing locations, special brackets and electrical work the room is still missing. We list those separately in the quote so you can see what you are paying for.

[ 02 ] Scope

What is included and what comes on top.

The most common reason for arguments about invoices are items nobody mentioned beforehand. So here are both lists.

Included in the price

At no extra cost

  • On-site appointment and advice in Berlin
  • Concept: format, diagonal, layout
  • Custom-fit mount and installation
  • Calibration and commissioning
  • Portrait or landscape, whichever fits
  • Introduction for your team
  • Hardware monitoring
  • Remote maintenance and software updates
Listed separately

May be added

  • Electrical work if connections are missing
  • Cable trunking and cladding
  • Special brackets for difficult walls
  • High-brightness panels from 1,500 cd/m²
  • Diagonals above 75 inches
  • Ongoing content work by our motion team
  • Travel outside Berlin
  • Bespoke builds and custom formats
Retrofit

Screens already installed?

Then the hardware drops out and only the licence remains. We check free of charge whether your existing devices can be integrated into our CMS — regardless of who supplied them.

Have it checked →
[ 03 ] FAQ

Common questions about costs.

Why does everything say "from"?
Because the diagonal, the brightness required and the mounting situation determine the price. A 43-inch display on a plasterboard wall costs less than a 75-inch high-brightness panel on a concrete ceiling. After the on-site appointment you get a fixed figure, not a range.
Is there a minimum contract term for the licence?
The licence bills monthly per display. Displays can be added at any time, and moving between Basic and Premium requires no new hardware. The specific terms are set out in the quote.
Does this pay off compared with printed menus?
For a single venue with a rarely changing menu, not necessarily. As soon as you run promotions or have several locations the calculation tips quickly: otherwise every price change costs layout, printing and mounting — per branch. Across twelve locations two menu changes a year are often already more expensive than the annual licence.
What does the electricity cost?
A 55-inch professional display draws around 100 to 150 watts. At fourteen hours a day that is roughly 500 to 750 kWh a year. Night mode, which switches the surface off at closing time, lowers that considerably and additionally extends the life of the panel.
Can we finance or rent the hardware?
For trade fairs and events we offer rental. For permanent installations we sell the devices because it pays off after around two years. If a different structure is needed, get in touch — on larger projects we find a solution.
Are the prices gross or net?
All figures are net and addressed to businesses. Licence prices are shown with the note "+ VAT"; for hardware, VAT is added accordingly.

A fixed figure instead of a range.

Send us a photo of the surface and the viewing distance — then you get a recommendation with diagonal, brightness and a concrete price. Reply within one working day.