The collection that changes in the window.
Glasses and hearing systems are not bought in passing, they are advised on. The shop window therefore has a different job than in general retail: it does not have to sell but to give a reason to come in — and to show which brands and which competence sit behind the door.
Look premium without redressing the window.
A specialist shop lives on the impression of quality. Printed manufacturer posters rarely achieve that — they arrive in a foreign format, go out of date and do not match the interior. A surface that belongs to the shopfitting reads differently.
New models in the window at once
Collection change, restock, discontinued line: you show what is actually available instead of a poster from last season.
Use manufacturer motifs properly
Brand image and video material exists digitally. Instead of storing it as a cardboard stand, it runs in the quality it was produced in.
Explain the services
Eye test, driving-licence test, hearing test, fitting: whoever waits is open to explanation. The display can show what a consultation otherwise has to cover.
No flashing, no advertising TV
We work with slow movement and plenty of quiet in the frame. A specialist shop loses effect when the surface runs intrusively.
Different content by time of day
Service offers for regulars in the morning, the collection for after-work passers-by in the late afternoon.
Changes without a dresser
Four collection changes a year otherwise mean four rounds of printing, shipping and redressing. Digitally it is a task of minutes.
Glass in front of glass is the challenge.
Optician shops often have large, directly lit window fronts. That is exactly where ordinary screens fail: they reflect, and in the sun the passer-by only sees themselves.
- From 1,500 cd/m² in direct sun, from 700 for north aspects and arcades — otherwise the surface stays dark.
- Anti-reflective surfaces and automatic dimming, so the surface does not overpower in the evening.
- Portrait or landscape — portrait beside the door, landscape above the display case.
- Burn-in protection for logos and brand wordmarks that stay in place for weeks.
From display case to surface.
For a standard setup we plan one to two weeks from your first message to live operation.
We look at the shop
Window front, aspect, sight line, waiting area. Brightness, diagonal and position follow from that.
The motifs get built
From manufacturer material and your own content we build a set that matches the interior — not a slideshow of foreign motifs.
Installation
Displays come from stock, our team mounts in the window or indoors, with a made-to-measure mount and discreet wiring.
Handover and operation
Your team swaps motifs itself, seasonal sets sit ready. Monitoring keeps running on our side.
What it costs.
You buy the displays once, the software runs as a monthly licence per display. The concrete quote follows the briefing — these figures give you the order of magnitude.
Common questions from this sector.
Can we use the manufacturers’ image material?
How much brightness does my shop window need?
Does a screen not look cheap in a specialist shop?
How many displays make sense?
Can we change content ourselves?
Can we keep our existing screens?
Show us your shop window.
A photo of the window front and its aspect is enough — then we will tell you which brightness and format fit. Reply within two working days.